What is Google AdWords?

Written by on May 20, 2011 in Marketing - Comments Off on What is Google AdWords?

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Google AdWords is a service that lets you create and run ads for your auto repair shop business, quickly and simply. Run your ads on Google and our advertising network — no matter what your budget, you’ll only pay when people click your ads.

How it works…

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. That way, you’ll be advertising to an audience that’s already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

At Repair Shop Sites we do all the work for you. Just set your budget each month and get found by new customers online.

How do you find out what your Web page’s PageRank is?

Written by on May 2, 2011 in Marketing - Comments Off on How do you find out what your Web page’s PageRank is?

Google makes available an advanced toolbar that you can get which will show you this information.

It’s free and it can be downloaded to your computer at http://toolbar.google.com. You must have windows to use it.

Google ranks pages on a scale of 0-10. The higher your PageRank, the greater chance you have of getting a high ranking in the search engines, The higher you’re ranked, the more visitors you will likely get. The combination of a high PageRank and properly optimized content is the only certain way to increase traffic to your Web site.

You can see the actual PageRank number of the Web page you are on by holding your cursor over the box with the green in it under the words PageRank. One is the lowest PageRank and 10 is the highest. A PageRank of 0 means that Google has not indexed the page in question.

What is the Difference?

Written by on April 10, 2011 in Marketing - No comments

A Repair Shop Site is a powerful tool that complements the sales process and generates leads and even closes sales in today’s Internet-dependent world of business communications.

A  Repair Shop Site can revolutionize your organization’s sales efforts by attracting prospects, generating leads and even closing sales. An effective Repair Shop Site can become, literally, an organization’s digital sales rep – available worldwide, 24/7 to answer questions, deliver in-depth sales information, demonstrate subject matter expertise, promote word-of-mouth, establish relationships with potential buyers, and achieve a high ranking in Google search results. All without requiring the cost of printing, postage, or airtime. And all being done under your company’s complete control.

What is the Difference using a Repair Shop Site?

1. Focus.
A company’s website traditionally just displayed information. Today, websites can do a lot more and most importantly drive in new customers and increase profits.

A Repair Shop Site can focus more easily  on an audience or action. This becomes critical especially for organizations promoting more than one product or service. Most marketing and sales experts agree that a tightly focused message communicates best.

2. Speed.
A Repair Shop Site can be built quickly and with less internal friction between the marketing and IT departments.

3. Control.
The internal IT department typically manages a company’s website. For many reasons (including job security), the IT group builds a sphinx-like infrastructure for a website that requires a great deal of time to update and revise. Since a Repair Shop Site functions as a marketing tool, it needs to react quickly to changing market conditions with updated content. Speed is not a typical attribute of most IT departments. With a Repair Shop Site, any staff member  can quickly change offers, introduce events, and switch text and images.

4. Targeted Marketing.
A Repair Shop Site lets you extend your brand in ways not previously possible on your older website. You can tailor narrow segments of your offerings for specific vehicles in various areas.

5. Hub.
A Repair Shop Site can serve as the hub of your marketing campaign where you control the information as well as the data – something distinctly missing if you use Facebook or any other website service provider.

6. Search Engine Optimization (SEO or Natural Search Results).
Because a Repair Shop Site is typically dedicated to search engine optimization and viral marketing, it can come up higher and more frequently in search engine results than older websites would under the same searches. What’s more, a Repair Shop Sites will also often look more relevant to people looking for a specific service category, so they will be more likely to click on that search result.

7. Higher Conversion Rates.
Test after test confirm that because a Repair Shop Site is more SEO friendly, it typically produces higher conversion rates than a company’s general site. This is one reason why Google and others recommend landing pages be used in keyword campaigns.

8. Testing.
A Repair Shop Site also allows a company to test brand extensions and experiment with merchandising and brand positioning in ways you wouldn’t have dared attempt back in the days of print-only. For an online retailer, you can test a new navigation scheme or a new way to emphasize products or product categories. A Repair Shop Site helps you understand the dynamics of those things before you make the investment to do a complete site overhaul.

9. Viral or Word of Mouth.
A Repair Shop Site can more easily encourage word-of-mouth. 
Successful website tools help convert prospects into new customers. Internet marketing works. Auto shop owners are reporting that customers who come from the Internet are better quality. They come prepared and willing to buy your services.

10. Firewall to Protect Your Company.
A Repair Shop Site can create a sense of community. While creating a community among loyal followers is a good thing, opening up your organization to honest public feedback can have its uncomfortable side. A Repair Shop Site creates a nice firewall between the community and your shop.

11. Not Perishable.
A Repair Shop Site exists in a non-perishable medium. Unlike a print or television ad that loses most or even all of its value after it runs, a Repair Shop Site remains online, accessible, and easy to update.

12. Achieve Marketing and Sales Objectives.
Because it can be a focus, testable communication vehicle that can generate leads, appointments, sales, and referrals, it can help organizations achieve their stated, measurable marketing and sales objectives.

A Repair Shop Site proves to be successful for many reasons, but the most important and far-reaching reason for its success is the fact it fundamentally changes the economic model in media and advertising.

Because information flow over the Internet is virtually free and is accessible worldwide, the impact and influence of a Repair Shop Site can far exceed its initial investment. Compared to almost any other marketing vehicle, like TV, print, radio or direct mail, an organization can deliver a message to one million prospects, if done correctly, via a Repair Shop Site for a much lower cost.

Why You Need A Repair Shop Site

Written by on April 9, 2011 in Marketing - No comments

People are seeking your Website

An auto repair shop site is the first level screening process for your auto repair shop. What prospective customers find on the web influences their decision to do business with you – or NOT! Paper directories are very quickly becoming obsolete. Today’s savvy consumers go straight to the Web when shopping for auto repair shops. What are you showing them?
What are they looking for?

They’re looking for information. They’re looking to make a connection. They’re looking for someone to trust. Not a “business”, but a person. They’re looking for a relationship with the people that make up the business.

The bottom line is that auto repair customers are looking for someone they can trust. They are looking for someone to care for their vehicle and their wallet. This explains why traditional forms of advertising, print ads, direct mail, flyers, etc., result in generally poor results—they don’t communicate a sense of trust. Personal references are the best form of advertising and, like all advertising methods, any advertising will work even better if there is a way for people to investigate you. An auto repair website can provide this very valuable intermediate step in the building a business relationship. A specialized auto repair website can provide the opportunity for you to make that essential good first impression and convince that person to take a risk on you.
Successful communication

To be effective your auto repair shop site needs to communicate 3 things:

1. an image of your business: (quality of work, level of service, price range),
2. qualifications and capability to do what is required,
3. insight into the character of the PEOPLE behind the business.

The last item, people, is by far the most important aspect of your website. Without a doubt potential customers viewing your website are looking for a personal connection so they will feel secure in being your customer.

Deep down the average vehicle owner doesn’t care to know that you have the latest, high tech fuel system defibrillator. What they want is a sense of confidence that your auto repair shop can solve their problem—with integrity and honesty! They don’t want to become experts on auto repair. They want to get to know you and gain a sense of confidence in you.

Mission

To deliver excellent sales, service, support and increase car count, boost profitibility, and deepen customer loyalty for automotive businesses.

Contact Us

For business consultation and marketing solutions call us at 800-473-5815