Marketing Plan #2

Written by on June 23, 2011 in Marketing - Comments Off on Marketing Plan #2

Your competitors have optimized their online map presence.

The “map” sections of search engines have become increasingly important as search engine companies realize how much local information consumers search for online. In turn, these companies have beefed up the size and prominence of these sections on the their sites. With that said, how does placement in these important sections work? Here are the basics:

In order to show up for map listings, businesses:

  1. Claim the map page and create relevant keyword content on the local listing. This helps search engines view a business’s local listings page as credible, and therefore more worthy of incorporating into that search engine’s “map” section.

Here’s where you can claim and edit your business’s local listings page for each of the three major search engines:

Google Places – www.google.com/places

Yahoo! Local Listings – www.listings.local.yahoo.com

Bing – www.bing.com/businessportal

  1. Ensure information is accurate and consistent across internet directories and internet Yellow Pages sites. This serves to further verify the existence of your business and provide correct information to people across the internet that are looking for your services.

We claim your map profiles on the major search engines and add content to your profile pages including keyword rich descriptions and photos. Once completed, we go ahead and do some research to determine where your contact information is currently listed online and if it’s accurate. One way to get started with this process is to perform a simple search of your company name on a search engine. From here we will ensure that each listing is accurate and that you are listed on all of the major website directories (like citysearch.com, yellowpages.com, superpages.com, cityslick.com, localbusinessusa.com, etc.)

 

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