Top 5 Reasons your competitors attract more customers online…

Written by on June 6, 2011 in Marketing - Comments Off on Top 5 Reasons your competitors attract more customers online…

Did you know that 82% of consumers go online to find local businesses?
But will they find your business, or your competitors?

THE PROBLEM:
Competitors Are Taking Your Potential Customer
Have you ever performed an online search for the product or service your business provides? Sure you have, and so do consumers. In fact, the vast majority of consumers (over 80% actually) go online to search for local products and services like the ones you offer – and that’s a lot! So, Knowing the opportunities that being found online will bring must make it really disappointing when, instead of seeing your own business there at the top of search sites, you find that pesky competitor from down the road. Guess who your potential customers are finding when they perform a similar search? Here’s a hint: not you.

But alas, all is not lost. It’s not too late to change things for your business – and that’s what this guide is all about: understanding why you’re currently losing online and how you can turn things around.

REASON #1
Your competitors invest in paid search.
REASON #2
Your competitors have optimized their online map presence.
REASON #3
Your competitor’s website was designed with organic placement in mind.
REASON #4
Your competitors get links from other reputable sites.
REASON #5
Your competitors are attracting customers through other sites too.

THE GOOD NEWS:
Changes can be done to change and solve these reasons but growing your business online is critical! Local online marketing has many components that can be used to grow your business. To be successful it is important to dedicate the time, energy, and resources into a sustainable strategy and then measure the return on your investment. We give you an action plan for your own online marketing program. It will take time and dedication.

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